"Born to lose, live to win" is a phrase closely associated with Lemmy Kilmister, the frontman of the legendary band Motorhead. Lemmy Kilmister was, to his millions of fans, the embodiment of the rock and roll lifestyle. Lemmy's fast-paced music and raspy voice made him one of the most instantly recognizable rock stars of all time. Everyone will know you are a fan when you wear this Born To Lose Live To Win Motorhead T-Shirt!